Burger King has apparently upgraded their french fries in the hopes of winning over more customers. According to a few news articles I’ve read today, BK franchises are now offering thicker fries that are also lower in sodium and come with a special coating to keep them hotter and crispier for a longer time.
This move is a response to competition from Wendy’s, which added “Natural Cut” fries last year, as well as independent chains like Five Guys and In ‘N’ Out.
Since most Burger Kings are independently run franchises, I wonder how the different owners deal with these widespread changes. Do they have to pay for all the new packaging and equipment on their own? What if they can’t afford it at the time? Does Burger King HQ bail them out or do they have to take out a merchant cash advance to be able to comply with the changes.
Inquiring minds want to know!