By now you’ve undoubtedly seen pictures of the rescued Chilean miners who are recovering in a hospital after spending an incredible 69 days underground. You’ve probably noticed that they’re all wearing some very cool sunglasses as well. Those sunglasses are necessary because of increased light sensitivity after being underground for so long. The shades are Oakley Radar with Range or Pitch lenses and were donated by the company. Of course, that turned out to be a savvy marketing move, as lots of folks are interested in the glasses now.
I wonder what other kinds of companies can get additional exposure from that situation. Obviously the miners won’t need free handouts of any top rated diet pills, but I’m sure they’ll get a bunch of other stuff. And you know what? They deserve it. I certainly can’t imagine going through what they did and maintaining my sanity!!