The Chronic Consumer

I saw a new (to me) cereal at the health food store last week and decided to give it a try since it was on sale for $1 a box. It was a Vanilla Almond flavor from Peace Cereal, and features golden corn flakes along with “crunchy clusters” (of what, I don’t know) and thin slivers of almond. There is also supposed to be natural vanilla flavoring throughout.

I wasn’t expecting much here, so I was pleasantly surprised by the taste. Unlike a lot of the major cereal brands, there is a very good ratio of clusters and almond slices to flakes, so the cereal ends up being very flavorful. My palate can’t distinguish the vanilla flavor from anything else, but the overall effect is actually quite good.

Another thing I like about this cereal is that the company seems to be heavily involved in community projects that benefit children. Instead of using their profits to build employees’ stock portfolios or send everyone on Branson vacations once a year, they roll 10% back into worthwhile community endeavors, such as Free the Children. Gotta respect that!

At any rate, I’ll definitely buy this cereal again, and will be looking to try other flavors in the near future!