Kurt Warner has been a favorite of mine since he led the St. Louis Rams to the Super Bowl title in ’99-’00. Now that he’s enjoying a major resurgence in his career, I wanted to buy a Warner replica jersey to have in time for next month’s Super Bowl. Too bad I can’t find one.
Take a look at this screen shot of the ESPN Shop Arizona Cardinals jersey page. You can click to enlarge.
See my problem? No Kurt Warner jerseys at all! They have a couple of Matt Leinart replicas available, but nothing for Warner. The same is true of the NFL Shop page at NFL.com. I’ll probably have to buy the jersey directly from the Arizona Cardinals shop if I want to get it in time.
I don’t understand this marketing strategy at all. If I want a Kurt Warner jersey now, then you can bet hundreds, if not thousands, of other people do too. And yet Reebok and the NFL aren’t on top of marketing this item.
Look, Warner has started 30 consecutive games for the Cardinals, so it’s not like everyone was caught off guard by this season. He’s a great player, a good person, and has an amazing backstory. In short, he should be a marketer’s dream.
But no. Everyone would rather sell Leinart jerseys because he’s a good-looking SoCal party boy. Ugh.