My diamond engagement ring came from an upscale jewelry store that charged much higher prices than everyone else. I guess they figure that their name had offered the kind of cachet that consumers would willingly overpay for, so they have no qualms about their price points.
My husband had never bought that kind of jewelry before, so he didn’t really know what he was getting into. If he could go back in time, however, I’m sure that he wouldn’t have paid so much just for a name brand.
When it came time to purchase our matching wedding rings, we made much smarter decisions. We stayed away from the high-priced stores, and ended up getting two platinum bands of superb quality for a fraction of what we would have had to pay elsewhere.
After seven years, our rings still look as beautiful as the day we exchanged them in a small, oceanside chapel in Hawaii.