The Chronic Consumer

Here’s a shopping tip that I picked up many years ago and have been following through on ever since: you should personalize gifts whenever possible. This lets the recipient know you were thinking especially of them when you purchased the present, which definitely makes it more meaningful.

That makes sense, doesn’t it? Wouldn’t you rather receive custom pens than a generic package of Bics? Wouldn’t a backpack with your initials stitched on it be more special than one straight off the Sportmart shelf? Wouldn’t a monogrammed shirt or sweater be much more appealing than clothes from the Kmart sales rack?

In most cases, monogramming or engraving a gift only costs a few dollars extra, so there’s really no reason to pass this service up. Try it the next time you give a gift, and see for yourself what a difference a little personalization makes!